Business, Culture and Entrepreneurship

Monday, June 2, 2008

Selling every moment - sales in an entrepreneurial firm

From my eleventh article in the Start-up Logic entrepreneurship series in the Hindu BusinessLine

No one looks forward to a visit to the dentist, especially if it is a root canal that’s in the offing. Yet, most people would choose a root canal over haggling with a car dealer. The words ‘used-car salesman’ have come to epitomise our loathing for the selling profession. The sweet-sounding young thing who keeps calling offering me credit cards and personal loans, is most reluctant to answer when I ask her if it is a sales call. So it would appear even s alespersons are at times ambivalent about their jobs.
Read the rest here.