Business, Culture and Entrepreneurship

Friday, March 14, 2008

Customers - finding, keeping and letting go...

From my sixth article in the Start-up Logic entrepreneurship series in the Hindu BusinessLine

"A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him,” said M.K. Gandhi. As with many of Gandhi’s teachings, it is hard to disagree with him, but harder still to follow his simple advocacy of direct action.