This blog has moved

Starting in November 2009, I have moved my blog to a new address - http://ksrikrishna.com/ (aka http://designofbusiness.com/) and a new (WordPress) platform. I hope you will join me there. I would love to have your feedback on the new blog (which is still a work in progress).

3 Rules to Keep Your Sanity in Social Media

Image by HubSpot via Flickr

"It seems like there is always another social network to join or another tool I'm supposed to learn. How can I keep up?"

You can't, asserts Alexandra Samuel, CEO of Social Signal in her Harvard Business blog.

Like all cliches, the assertion that the blogosphere is one giant echo chamber, has a good deal of truth to it. To newcomers, it appears there are the few and exalted stars of the blogosphere, and a vast ocean of unwashed unread masses, that is the rest of the us bloggers. Unlike in Mumbai or Hollywood, it doesn't seem you can work your way up, being a waiter, then an extra, minor part player and eventually get that big break to become a star. Or then again, even without the casting couch, maybe building a social media brand is not that different from a movie career. A lot of hard work, some teeth gnashing, a great deal more of prayer,and a dash of luck to achieve your dreams goals.

So let's learn from the folks who've gone before us. Having done a fair amount of stumbling myself, here are the insights I have gained, to keep my sanity in social media. And there's a benefit to taking the long term view as Marc Meyer reminds us.

the summary

• focus - pick a few sites to make your presence felt and stick with 'em. Use a tool such as Posterous or Tumblr to be able to write once & publish wide
• specialize - be something very specific, even if it is to very few people. you are more likely to stand out and enjoy doing this in the long run. Others will find you.
• community - better to have a few highly interactive friends than vast hordes of "ships that pass by the night". Participate, give and weed periodically.
  

Focus We all have only so many hours in a day, that we can devote to any one thing. It is therefore critical to focus on a few - be it blogs you track/read (how many of us have more than 1000 unread posts in our feedreaders?), people you follow on Twitter, social media sites you will be on. If you had to pick only one, I'd choose Posterous or Tumblr - as these are simple ways to set up a your blog, even via email and get things sent out to all the other locations you'd like to be seen in. Sure focusing could mean that some times you are going to pick a Hi5 or a MySpace but find the world's moved on to a FaceBook - you can move then. And using a tool such as FriendFeed or a Twitter client such as TweetDeck or Seesmic

Specialize Don't try to be everything to everyone. Even when you think you are specialized, you can probably specialize further. Don't be another parent blogger or Adobe Air specialist, dive deeper - be a father of pre-teens, or focus on UX on Air alone. It will be scary and will at times seem that you have gone too far. You can always step back, but focus on being yourself and bringing things of value to your reader. While Copyblogger.com and Lifehacker.com seem to have built broad based properties, that is not the place to start IMO, given where the world is in 2009.

Community The raison d'etre of social media is to build a community of interested, if not like-minded, individuals - a whole which is greater than the sum of its parts. This implies two-way and many-to-many conversations. The secret to building such a community is to give of yourself first, commenting, re-tweeting, meeting in person and virtually. All best done with small groups first. So focus on building a high degree of interaction, one of high quality rather than quantity. If you view your community as a garden, weeding it is just as important as seeding and watering it.

Focus, specialization and giving to the community will act as a virtuous cycle, if done right.

7 Easy Steps To Get Started with Social Media

Unless you have been living in a cave (or exploring one or spelunking) you’ve been bombarded by stories about Facebook, Twitter and other forms of social media. And like most people I know over the age of 30, you have a vague feeling of “Is this something I should be doing?” or “Where the heck do I even start?”

Well look no further. This last year or thereabouts I have spent a good deal of time blogging, poking, tweeting, digging (more like del.icio.us – ing) around the social media sphere trying to separate the chaff from the wheat. While trying to persuade some friends, who I believe have a lot to offer, to start blogging, I realized, having a simple “Here’s what you need to do” might be the best way to get these folks started. In planning for one perfect yet tight post I nearly didn’t do this. Instead have opted now to get started and spell it out as I go. Clearly I build on the shoulders of others who have gone before.

For the skimmers, here is the quick & dirty version

1. Have a written goal for why you are blogging
2. Have one handle or name across all media properties
3. Get started
4. Do your homework
5. Give, give and give some more
6. Work across mediums – not just text
7. Don’t forget the real world!

1. Write down your purpose & goal This is as simple as being clear why you are doing this. Not because your boss told you, or your cousin thinks its a good idea or worse yet, your spouse wants you to. It could be as simple as “Coz I want to” which is want most mountaineers seem to state as their reason. Of course it’d be a whole lot better if you said specific thing such as
   • “Be seen as the #1 De-cluttering/organizing expert in the Tri-cities"
   • “Be perceived as a top 10 blogger in analog design in India” or
   • "Build a loyal following for my classical music compositions"
   
   
2. Pick ONE name Think through the name you are going to use, for you are going to use it in a whole lot of places very soon – on your blog, on Twitter, Facebook, YouTube, SlideShare – and that’s just for starters. It has got to be distinctive (so folks can remember it), specific and long enough for folks to make out it’s you but short enough to not chew up too many characters. This may not seem such a big deal, but it can be if you are successful. So might as well plan for it. Some good ones to emulate
   • http://kiruba.com/ – short, individual’s name, distinctive @kiruba
   • http://chrisbrogan.com/ – still short enough, full name @chrisbrogan
   • http://copyblogger.com/ distinctive and descriptive @copyblogger
   • http://presentationzen.com/ descriptive; a bit long @presentationzen
   Of course there are no hard and fast rules – one of the most popular vcasters of all time is http://garyvaynerchuk.com/ (I had to look that spelling up) – his Twitter handle is a little easier & different at @garyvee. Sure http://rohitbhargava.com/ and http://sramanmitra.com/ are also popular, but no one outside South Asia will be able to spell their names without a lookup. Their success shows content trumps all other considerations. I’d still recommend that you use a short & descriptive handle.
   
   
3. Get started As my dad was fond of saying, none of your preparation for swimming is useful, if you don’t get in the water. So soon as you finish reading this para article, get started. Put pen to paper, or fingers to keyboard and start typing. Sure it would help if you make a writing calendar - could be as simple as, "I will spend 30 minutes each morning or 2 hours on Tue/Thur." Whatever works for you. But don't wait for the calendar. Start with your own "natural" voice. Sometimes it takes a few posts to discover what that is. Regardless don't try to speak in a voice that is not yours - be yourself (probably the hardest advice to follow)
   
   
4. Do Your Homework Building up a good social presence is no different than finding a job or getting hooked up. You gotta let everyone know and it helps if the people you talk to are themselves well connected and well thought of. Do your homework. Find out where the audience, you think you speak to, hangs out. Who are the thought leaders/bloggers in the space that you plan to blog about? Get your tracking infrastructure in place - starting with Google Analytics. There are any number of good posts & resources about building an audience for your blog - so when they come, you can know where they are coming from, what they are reading. If you can't measure it, you can't improve it.
   
   
5. Give, give & give some more Your mom was right. You gotta give, before you can expect to get something. So focus on giving - I mean freely - what would be of value to your readers. This could be links to other interesting articles, gadget reviews, your grandma's secret crochet techniques or other exotica (no, that was not a typo.) Find what you are good at, and what is valued by your audience and deliver it reliably with no further expectations. It's also worth keeping in mind that much of the social media is about conversation, which usually involves more than one voice - yours - alone. The best way to give is to comment on other people's blogs, to participate in conversations on Twitter or other social forums. Give first and ye shall receive!
   

6. Cross mediums - try audio, slideware, video This might seem a stretch. Here you are still planning to get rolling or maybe just started in stringing a few words together, maybe Tweeting or mini-blogging (on Tumblr or Posterous). As one of the hottest social media stars, Gary Vaynerchuk has found - that video is his gig or as a zany Aussie hardware engineer did, you too may be a natural video star. Sometimes your content served up as a podcast may resonate with your audience on the go, as Chief Penguin Michael Katz has found. Till you play with it you will not know - iTunes, YouTube and SlideShare and others are changing the landscape of blogging & social media
   

7. Real world exists In the echo chamber that is the blogosphere (& now Twitter and FaceBook) it's easy to lose sight that there's a real world out there. So don't forget to get out there, shake hands and pat backs (or is the other way around). Write for your local newspaper (if it is still in existence), attend seminars and better yet give talks. Volunteer with your local NGO, or BarCamp or TweetUp. Teach a class. Anything that tickles your fancy, will recharge you and change the world a little. You will bring all that and more back to your blog and writing. If you are like me, visiting the real world helps to stay married and seeing the kids before they get old enough to drive (away). And it will make you a whole lot more interesting.

Technorati Tags: How-to,Blogs,Social Media

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Lessons from my dad - Be Humble

One particular story my father had told me numerous times when I was a teenager, was about his encounter with a money lender. This was the first and only time I had ever heard my father use an expletive - a gaali - as they'd say in Benaras. The story stuck with me initially because of the unvarying way he'd narrate it, and also the way he'd point out his own outrage at being called names.

Later as an entrepreneur, when I was borrowing money (and yet again borrowing some more) and seemed to have my hand out perennially either to Angels or prospective VCs, this story really hit home.

Very early in his career, my father joined the firm that he'd spend the next 37 years at. Founded as a trading company, the firm was as cash strapped as only a growing firm could be. As my father put it in the early days of their business, they "boldly and often baldly borrowed money." Not infrequently these were at usurious rates from local moneylenders. As the young company's accountant, my dad usually was the pointed end of this borrowing thrust. The borrowing was done in the name of the proprietor (my dad's boss) but almost always singly handled by my dad.

One day they found that there were yet again in need of cash and approached a money lender from whom they had borrowed before. In fact, they were yet to pay off their previous loan. Even as they were warming up to their pitch for borrowing more money, the Shylock began abusing my dad's boss - calling his mother names. My dad was livid and about to jump on the Shylock's throat, when he felt a warning tug on his hand - his boss was practically pinching my dad's palm off. My dad got the message and kept his counsel. Soon enough, after lumping the name-calling, they had pried some money out of the curmudgeon and headed back to their office.

Soon as they were out of earshot, his boss asked him,

"Did you borrow money from him?"

"Yes," my dad replied dutifully

"Well did you return his money?"

"No of course not!"

"Then what the hell were you getting all worked up for when he abused me?"

Many a times I have felt quite sanctimonious, even outraged, at the behavior of prospective customers, partners and of course VCs. Whilst this was truer when I could be called young and hot-blooded, it's not something I have completely lost. So when that familiar feeling swells up in a meeting, I recall my father's story and his advice to be humble!

Lessons from my dad - Be Considerate!

My father always waited till we got to the railway station or the airport, before he'd have the TALK with me. I never figured out why he waited till one of us was getting ready to leave town. It somehow made it a whole lot easier for him to have this conversation. The gist of many of these eve-of-departure conversations, when I was in college and then graduate school, was, "Be considerate."

I appreciate my father all the more, given the number of different ways he has tried to get me to understand this. "Don't be self absorbed - think of others; show that you are thinking of others. It's not enough to say I love you and not demonstrate that love in any other way. Be it with flowers, chocolate or that diamond necklace (okay, he didn't say that last one, but I don't think my wife would have minded, if he had).

My own reaction to my father's advice ranged from non-comprehension (“What are you talking about Dad?”) to mild irritation (“Why did you wait till I was leaving to have this talk”) to sometimes outright combativeness (“Did you not tell me money is not important?”). The day this lesson really hit home was when he commented "If you were a fool, it would be a lot easier for me to accept your behavior; unfortunately I know you are not a fool - which makes me all the more sad. Your being inconsiderate is then either a choice you are making or worse."

As the father of two not-so-little girls, I know that it’s not easy for a father to say this. Of course knowing how I feel with my own kids at times, it’s a miracle my dad did not kill me or at the very least slap some sense into me.

I realize this as I work every day with very smart people and see not so smart behavior, especially when it comes to being considerate. It's as if being successful or at least ambitious, means you can't be considerate. Luckily for me, I am surrounding by people who are neither shy nor retiring. So they don't hesitate to give feedback and keep me honest.

In my own case, on more than one occasion, I have had a senior colleague ask me, "Could you not have asked me to hand out the recognition awards? At the very least you could have asked me to be present, when you handed them out?" Having worked with my team for the better part of decade I realized (often all too late) that this was not about who did the handing out, as much as being inclusive and more importantly, not excluding even by omission.

This morning, as I set out for a short visit with my dad and a new week at work, I still hear him say, "Be considerate!"

It was only when I turned forty a few years back, that several new synapses fired for the first time in my brain. I realized that over the years, my father while narrating stories - often incidents or vignettes from work - had been imparting some serious wisdom to me. After 20 years of listening to these, sometimes grudgingly it finally dawned on me that much of what I've learnt and continue to practice as a professional stems from these stories of my dad. Starting this month, I hope to blog about some of them. Fred Wilson's post yesterday about thoughts on this 20th wedding anniversary on building a long term relationship finally got this post off the ground.

Talent, training and trust - building culture person at a time

Technorati Tags: culture,training,service mindset

This evening I read Peter Bregman’s blog post about his experience at the Four Seasons in Dallas. It brought to mind my own experience at the ITC Windsor Manor in Bangalore.  The family and I had been visiting some friends in the northern part of town. It was late in the afternoon, when we headed back. Of course the kids waited till we were a fair bit down one of Bangalore’s interminable one-way roads, before clamouring to use the restroom. Usually, the chorus of “I’m hungry” or “I need to use the bathroom” from the backseat would result in much heated discussion between my lovely wife and myself. Luckily we were right in front  of the Windsor Manor, so no discussion was needed. We pulled in, parked the car and dashed to the front door.

The liveried doorman, the one with the enormous moustache, held the door open. “Which way to the rest rooms?” I asked as my eight-year old wiggled in front of me. The wife was still walking from the car, dragging our reluctant ten-year old behind her.  “Straight ahead sir, through the arch and turn left. You will find the restrooms in the first corridor on your right.” We made it safely with time to spare. As the girls and their mom, took their time powdering their noses or discussing Dad’s driving – I hung around the corridor, admiring the Raj era landscapes on the wall.

“Can I help you sir? Were you not able to find the restrooms?” I looked up to see the liveried doorman, who was clearly headed for his break. I assured him that I had already availed of their fine facilities, was merely waiting for the family and thanked him for his concern. After ensuring I had everything I needed he finally headed out the staff door. It was only then that I noticed the discretely designed staff door down the corridor, through which another staffer had just passed.

I was just blown away – there must have been 15-20 people at the front portico, as the family and I had passed through the front door. It was a good ten minutes or so later, when the doorman and I met in front of the restrooms. We were not guests at the hotel and I am sure that his job required him to manage matters primarily near the front porch. Yet, the care and sincerity with which stopped to inquire after my needs and the way he tried to address the matter of my possibly not having found the restrooms clearly reflected the sense of ownership he took over helping visitors and guests. Elsewhere at the Windsor Manor, at their incredible “Jolly Nabob” restaurant, I have seen the same excellent sense of ownership and pride with the maitre d’.

As anyone who’s been in the hospitality business knows, finding good help – the talent – is hard. Training them and inculcating in them the sense of ownership and service mindset is even harder. And institutionalizing it requires trust! This is a lesson all of us could use and Windsor Manor and the Four Seasons teach us well to use in our own business and lives.

The ONE thing you need to succeed as an entrepreneur

Last week one of the first tweets I came across, as I started my day, was a re-tweet by @CharlieCurve — a poetical summary of Gary Vaynerchuk (@garyvee) earlier tweet.

“Stop worrying about who's President, what the market did and FOCUS on your business & brand.”

Yep, focus – say it again – FOCUS is the one thing you need to succeed as an entrepreneur. If you thought you needed it before, the recession has made it a burning need as the economy totters, markets tumble and Cassandras abound. You’d think it would be easy to keep this one word in mind and hence stay focused.

Entire books have been written on the subject – most notably the eponymously titled one by Al Ries. The history of business is littered with not merely individuals or departments but entire companies losing focus. So this is harder than it appears.

It’s easy to understand why we lose focus, particularly in entrepreneurial setups. The passion and dynamism of being entrepreneurial is the first cause for the loss of focus. There’s always some new problems to be solved, a new customer to be served or more cash to be brought in. This makes it hard to say NO to a lot of things.  So one YES at at a time, you get another ball in the air, and soon there’s no time to do things as well as they need to be done. Worse yet, you keep falling behind and losing ground.

Staying focused requires us to master just one word and that is “No” Doesn’t have to be NO, screamed at the top of your voice, or even a “Hell no!” hissed out the corner of your mouth. Just a plain and polite no would suffice. Everything else that lead you to be an entrepreneur in the first place will kick in, once you focus. So take Gary’s advice and quit worrying about anything other than staying focused on your business goals!

For the two of you who may have not heard of Gary Vaynerchuk – here’s a quick blurb. Gary, who by age 30 had grown his family’s small wine business into a $50M dollar business, knows a thing or two about building successful businesses. And that was before before he started “Wine Library TV” that has nearly 100,000 daily viewers.  Gary has become a much sought after speaker on the matter of personal branding — patience and passion, he exhorts are critical elements to building your brand and business. But that’s matter for a whole another post.

Four Things Entrepreneurs Can Do (More of) in 2009 to Win

In 45BC, Julius Caesar decreed the Julian Calendar. This formalized the then-new trend, that a calendar year begin in January—which for centuries before had started in March. Little did Caesar know that two millennia later, even with the minor modifications of the Gregorian calendar, the world at large would use this time to take stock.

With our own startup still finding its feet and so many good friends looking for jobs, I thought it might be appropriate to look at what entrepeneurs can do in 2009 to win. Even for those of you lucky enough to have a job, as Tom Peters said many years ago, you are the CEO of Me, Inc. and may want to check these out.

So here are 4 things that entrepreneurs need to do more of in 2009

[a] Give - as in contribute freely, your knowledge and at least some of your time. Start with your employees, who may be worried about the company, their own jobs and unclear how best to contribute. Share your learnings with peers in your trade organizations, with customers and prospects - be it in a blog, newsletter or a speech. At the very least, you will realize that you are not in half as bad a situation as many others are. Giving is not only psychically fulfilling but is an investment in your own future that makes just plain good business. And on any given day, giving need not take more time than a longish lunch break!

b] Reach out - get out in the field, in front of prospects & customers every other day. This means you—not just your marketing or sales person. You can't talk to customers too much (in a single meeting you can, but then you may never be called back!) The silver lining in a downturn is that customers have time to talk. So reach out. You can start by calling on all those folks you haven't connected with, just this last year, and work all the way back to those you haven't spoken to since high school! Remember you are not trying to sell, but to connect.

[b] Listen - having reached out, it is important to listen. You would be surprised at the insights that arise when we truly listen to our customers. Often customer themselves gain clarity when they talk and so many of our own assumptions get uncovered and prove to be baseless. Listening requires both preparation as well as asking clarifying questions. Only those of us who do this well will get invited back.

[c] Simplify - this is a great time to simplify everything about our business and jobs. Simplify your products, your collateral, your sales pitch, your internal systems, your website - you get the picture. Make it easier for people to find you, to understand what it is you do, why you do it better than anyone else and why buying from you and using your products is going to simplify your customers' own life and work. Simple is not easy - simple is hard! So the sooner you start the better.

In a downturn it's easy to batten down the hatches and focus on the numbers - which is important, but we are never going to dig ourselves out of a hole, let alone grow or thrive with just a defensive game. So it is important to stay the course with Giving, Reaching out, Listening & Simplifying (GRLS). While this sounds like a lot of work, it is not. GRLS require passion, planning and perseverance - but aren't these the very reasons you got into business in the first place?

You might want to check out the following two articles for interesting takes on this topic.

• David Silverman in his HBSP blog, talks about Six Ways Entrepreneurs can Cope in 2009 and
• Chris Herbert talks about The Four "R's" of B2B Marketing in his blog.

Letting Go of a Founder

We've all read of horror stories of VCs forcing actions leading founders to leave their companies. But are there reasons for a founder to leave voluntarily or being asked to leave by other founders or the management team? Many a times, the answer is yes.

My latest article in the Hindu Business Line addresses this issue.

When people set out to start a business, a few jump in with little planning. Most though, do so after much forethought. Even when a good deal of planning has gone into starting a company, it is the rare entrepreneur who has actually thought about a scenario in which the founder leaves.

I realize that the very thought may sound nihilistic to some readers — can there be a start-up without the founder or can start-ups that survive without the founder do well or at the very least exist meaningfully?

Read the rest here.

5 Things to Do When You Lose Your Job!

Last week, I began getting a flurry of invites to connect on LinkedIn from ex-colleagues, all of whom were at the same firm — a sure indication that pink slips were in the offing! Alas, I was right, as the entire location got the axe on Monday. I suspect the first day every engineer in the place was in a state of shock, not to mention folks in finance, admin and marketing. It was hard to see folks that I admired, liked and even loved, struggle with what to do next - even as I counseled some, made calls for others and helped with resumes.

As a veteran (survivor, victim and instigator of) numerous layoffs stretching from my first week at work in August 1988 through the mid 2000s, I thought I should share my learnings on the Top 5 things to do when you lose your job. Not Surprisingly my first list looked very similar to the Top 5 things to do while you still have a job! Further thought and reflection helped refine it. So here goes....

• Plan: Write down a set of objectives for next 90 days
  As the man said, when you don't know where you want to go, any road will take you there or NOT! So it better to know where you want to go first and then we can figure out how to get there. So get a plain piece of paper and a pencil and write down a set of 90 day objectives. This could be as forward looking as "I'll figure out what I want over the next three years" to "I'll have at least six/twelve/twenty four interviews." Break this down into what you will get done in the next 5 days, 15 days, 30 days, and every two weeks beyond.

• Create Collateral: Get your resume re-done
  With the 90 day objectives in front of you, create at least two versions of your resume/curriculum vitae

The first one is a plain vanilla, one pager (or one sheet, if you have to go to two sides of a hardcopy resume) that highlights your skills, summarizes accomplishment and a quick employment summary. This is useful firstly for yourself to hone in on what you want to highlight and particularly for headhunters to get a sense for who you are.


You can do a second, more detailed one (build on the first, don't waste time), that adds an objective up front (what are you looking for) and expands on specifics of what you have done or skills you possess to make you the right person for the stated objective. This you tweak for each company/interview that you appear for. Feel free to bring in an updated CV to the actual interview, particularly if there's been a phone screen.


Doing your CV also means making yourself easy to find - so update your profile on LinkedIn, Spock or other business networks that may be relevant to your business. Regardless of your feelings or advice you may get to the contrary, it is worth posting your resume to the job sites - be they Dice.com, Monster.com, Shine.com, Naukri.com or whatever specialized job sites may be there. Don't forget your alumni sites, regardless of how long ago you graduated or it was only an executive ed program you attended at that school.

• Reach out: Work the phone/email/fax
  Be clear that you are in sales, regardless of what job you are looking for. Sales is a numbers game - so you have to set a clear target on how many folks you will call, how many mails you will send out and if you have to fax stuff, you'll do it! Ten (10) is a nice round number, as are of course, 15, 20 or 25. Set realistic goals for the number of mails you'll send or calls you'll make EACH DAY. And then just do it every morning. Yep, start your day with this. Once you connect with someone, or when you can never connect with someone you are trying to reach, you'll figure out what's the best time, if it is not the morning. You don't have the luxury of "I didn't like how he spoke to me," "Will she think I am desperate?" "I'm not sure I want to work there" - regardless of the truth of the these statements, they are EXCUSES - just move to the next call/email on your list.

• Track
  When you lose your job, the only thing certain is that you are going to have a few lousy days. The best way to keep these short, is to stay busy meaningfully which is best done by tracking two critical things.
  
  Who did you send a resume to, or make a call, where did you already attend an interview, who said they'd give you an intro. Write everything down, so that nothing falls between the cracks.
  
  What worked and what didn't on a given day & how you felt. So any day that you feel down, you can see what you got done that day or at the least find another day that was lousier, that you already survived and so you know this too shall pass.
  
  I find using a daily diary or a notebook with one page per day is the best way to get this done. You can carry it with you and there is no boot-up time nor do you lose it because the battery died. I know folks who use MS Excel and a diary - choose your favorite method but do it!
  

• Volunteer
  Instead of sitting at home or in your cubicle (till your last day), get out and keep yourself busy. Volunteer to help out at your friends' startup, at a local VC firm, at a non-profit - with your specific skills - be it letter (copy-)writing, programming, project management or basket weaving. Firstly this prevents you from moping around the house and bothering the spouse, kids or pets; more importantly it keeps your game sharp through practice at something real it helps you make new contacts, potentially learn a few new things and finally builds psychic karma for doing good. If it opens your eyes to new opportunities or insights about yourself, that's icing on the cake.

Communicating to Reassure - Lessons from the Real World

Stories of personal heroism and the extraordinary effort are slowly appearing from the survivors of the terrorist attack on Mumbai.  Besides the obvious lessons on preparedness (or lack thereof ), there is an important lesson for all of us on the criticality of timely communication. Much of the anger and angst felt by people towards politicians and the media , during and after the attacks, stems from the vacuum created by the absence of a single official source of information. Even if it were to tell people, "We don't have the facts yet, but we are staying on top of it and will let you know the moment we know something," people would have rallied around the speaker and the message.

Contrast this with the role Rudy Giuliani played even as the World Trade Center towers burned during the 9/11 attacks on New York. As the New York Times reported ,

Three hours [after the attack began] ... he stepped into a press conference with Gov. George E. Pataki. 

“Today is obviously one of the most difficult days in the history of the city,” he said softly. “The tragedy that we are undergoing right now is something that we’ve had nightmares about. My heart goes out to all the innocent victims of this horrible and vicious act of terrorism. And our focus now has to be to save as many lives as possible.”

Through that day, Giuliani held two more press conferences and at 11PM, was seen walking around Ground Zero talking to rescue workers. While I was no admirer of Rudy Giuliani prior to 9/11 or his recent run for the 2008 Republican nomination, he demonstrated through his actions and presence, the signs of a leader - one who understood the need to communicate, to reassure, even when he did not have all the facts.

While the Chief Minister and Deputy Chief Minister of Maharashtra did appear on television several times, their unsubstantiated assertions on the number of terrorists, their origins and the state of the seige which changed with each interview undermined any confidence the public may have had. The Prime Minister too when he addressed the nation a day after the attack began, seemed to mumble incoherently and was insipid in the kind words of one editorial commentator .

It is a shame that the Indian political leadership at the city, state or national level failed to step up to the bar, to provide the focal point that people sought. Mr. Chidambaram, this might be your opportunity to provide such a leadership to reassure the citizens through direct, periodic and factual communication.

Leadership requires communication, be it good news, bad news or worse yet no real news. Communication done clearly and consistently is more likely to reassure listeners than silence, even if the crisis isn't over.

Decisions - how do we make them effectively

One of the murkiest areas of being a successful entrepreneur is how to make effective decisions . There are times when we make major decisions without even being conscious of the fact  — and others when seemingly minor decisions bring us to a halt.  I discussed this as some length in my Start-up Logic column last week. 

Life has a nasty way of springing surprises on you. The only certainty, it would appear, is that you will encounter a lot of uncertainty. Being an entrepreneur is no different. If you are like me, you might have thought you made your hardest decision when you chose to become an entrepreneur. Wrong! Before you know it, the business, customers, employees and the world at large are bringing problems that require you to make decisions. There also seem to be few easy decisions. Why didn’t anyone tell you about this? Well, you heard it here first — much of your productive time as an entrepreneur will go to making, hopefully, good decisions.

“Effective executives do not make a great many decisions. They concentrate on the important ones,” says Peter Drucker in his book The Effective Executive. Simple as Drucker’s assertion sounds, it is hard in the fog of entrepreneurial battle to focus on the important few. So how do you identify the important from the merely urgent or routine problems? Having identified these, how can you make good or effective decisions?

Read the complete article here.

5 Things To Do While You Still Have a Job

Last week I had called a friend, with the idea of pitching our newsletter services. However the conversation rapidly turned to the unhappy state of affairs in my friend's company. Layoffs, spending cuts and a lock on the stationery cupboard (okay, I made that one up!) My friend was expecting the axe to fall again (& yet again, definitely on spending if not on people) and hoping that he'd survive. Of course having taken the job less than three months earlier, he was not keen to move — even if the job market were good — which it most definitely wasn't.

While I commiserated with my friend on the call, it set me thinking. A little bit of calling around made me realize that my friend was by no means alone. There seem to be hordes of folks, just hanging in there — some who actually like their companies but are caught in semi-stasis and yet others would like to get the heck outta there, but can't, till the market gets better. The shameless fellow I am, I urged all of them to quit and start their own business. Being good friends (at least one of them) they curbed their urge to lug something at me. For the rest of the folks that are hanging in there, here are five things to do, while you still have a job.

1. Read - no, reading this blog does not count (not you mom!) - read stuff that you had intended to; whether the speeches of Cicero, The Artist's Way, Writing Down the Bones, RK Narayan or What Color is Your Parachute? The classics whether the Mahabharata, modern renditions of the Ramayana or Homer's Illiad will also do nicely. Or the first book that you come across next. Do this with a clear and committed goal (tell a friend to keep you honest) - one book a week or whatever turns you on. But treat this as you'd a project at work. Before you know it you'd be one well read person or at least on the road to becoming one.
   
   
2. Share - the simplest is to write about the book you've just read. Or if that seems too heavy - write little things that others might find useful at work - first aid at home, How to get a PAN card, MS Excel tricks, FAQs, Employee Stock Options in plain English. Or if you are truly inspired convert the whole thing into a blog and share it with the world. Remember to teach is to learn! If you aren't ready, start with a journal - doesn't have to be a blog. Just a good old diary, of your thoughts, aspirations, desires and dreams and share with a friend to start with.
   
   
3. Track your time - this is as good a time as any to see where your time goes - how much of it is spent Googling Daniel Craig or Sarah Palin, or just checking email or gossiping at the water cooler ("Can you believe what she wore to work today?") How much time do your kids, spouse or significant other get from you? How much of it could have been spent on a treadmill or a nice weekend hike? The sweetest thing about being in limbo, is you'd have all the time in the world — put it to good use.
   
   
4. Network In the past, whenever someone gave me this advice, I always felt slimy — like one of those multi-level marketing guys approaching you at the grocery store or gas station (Don't ask!) But thanks to the Internet, you can now pass it off as learning about Web 2.0. So sign up on LinkedIn, Plaxo (they are getting better), get your family on to Geni and if that's not enough try Spock, FaceBook and MySpace. However keep point 3 in mind and track your time. Kidding apart, a slow business environment is the right time to re-connecting with all those folks from your past and meeting new folks. Of course with all your reading and writing you'd have much to share, yourself.
   
   
5. Create three CVs It never hurts to keep your powder dry. At the least you will get a good blog post or maybe even a full fledged article on "How to write a killer CV" if you prepare three CVs. It can be a useful exercise to reflect on where you are professionally and where you'd like to head towards actively. So create a professional CV, much like you'd have in the past, create a personal CV, stripping the professional parts out or re-stating them as useful life-skills, as though you were going to run for political office and finally create one as you'd like it to look like five years from now. Of course the reading, 'riting and reflecting you'd have done would make this a piece of cake.

Once you are done with these five steps, still have job and time on your hands, start over at step one. Good luck!

The right time to start a business is NOW

The last two weeks, I have been working the phones trying to rustle up interest in our new startup's newsletter creation services. The sentiment out there, particularly in the Valley, is just horrendous. Folks have just battened down, not just with expenses. Nearly everyone I spoke with is trying to keep a low profile in an attempt to survive the tsunami of pink slips they perceive coming.

My own feeling is that this is probably the best time to do a startup - that thought led to another - that the best time to do a startup is always NOW! Hence my latest article in the Hindu Business Line.

"Timing the market” is a phrase I have come to dislike immensely. Much like telling a naïve friend how to do well in the stock market — “Simple, buy low and sell high” — there is a school of thought that timing is important in business. I’d be foolhardy to assert that timing doesn’t have a role to play, especially in these times of daily dire financial news and poor sentiment, but it is not nearly as important as you’d th ink at first. For entrepreneurs, especially those considering or just embarking on a business venture, the right timing is always NOW!

“As soon as I get enough experience, I will start my own business,” is a common refrain of many prospective, usually young, entrepreneurs. “I need to understand how the value chain in retail works,” or “I will work in a small/large firm to learn this, that or the other,” are all reasons that I hear soon-to-be entrepreneurs give to put off getting started. I would assert that there is never going to be a better time to start your business than now, particularly with the current financial troubles that are roiling global markets and making everyone in business antsy. Even if it gets worse before it gets better, a downturn such as this is the best time to start a business.

Read the full article here.

Board members you'd rather not have had

When I wrote my first article for Outlook Business, on why a board of advisors is important for start-ups, a couple of folks wrote to me asking about best to handle having a "wrong" board member. Jack and Suzy Welch have discussed this at some length in a BusinessWeek column of theirs.

I decided to added my two-cents to the discussion and the result is my latest article in Outlook Business. Excerpts from the article:

"Anybody can ask questions! When I bring up a problem, it's because I need help. What's the point in just asking questions or giving a lecture without offering any help?" The questions were posed rhetorically, by a good friend who was the VP of Engineering at a technology firm. He had just returned from a Board meeting where he had been called up to present the development status of the company's newest product. "And the Chairman just sat there, not saying a word!" My friend's predicament brought to mind, the question of what is the role of a good board member and as a reader recently posed, "What if you get the “wrong” person on your board?"

Start-ups particularly, and entrepreneurial firms in general, can use the benevolent oversight of an experienced team that a good board of directors can be. If finding the right people for the board is an important task, getting an inappropriate or incompetent member off the board is even tougher. Therefore, one needs to have a clear understanding of who would be a good board member for a company.

Read the rest of the article here.

Managing Time - our most precious resource

The new startup that I have been threatening to do has actually arrived and so I have fallen way behind in staying at least regular with my blog. Ironically, the going has been slow with the startup as well, despite all the time I have been spending there. So in case of physician heal thyself, I have chosen to write about managing our time as entrepreneurs, in the Hindu Business Line.

"Remember that time is money,” said Benjamin Franklin, statesman, philosopher and one of the founding fathers of the US. Maybe it’s because he made this statement 260 years ago in 1748 that many of us don’t remember it. Capital, people and even technology can be obtained by debt or equity, hiring or licensing. However, the one thing that no entrepreneur can get more of is time. Yet most of us treat our own time as a fungible commodity available in endless supply. Bankruptcies, broken marriages, debt traps and nervous breakdowns have not cured many of this fallacy. To be successful as entrepreneurs, it is critical that we recognise time is a perishable commodity.

Just as our favourite foods are probably the least healthy, we will discover that many of our favourite activities as founders and entrepreneurs are the biggest waste of time. Even as crash diets don’t work, and diets have to be combined with exercise, using our time effectively calls for both a balancing of our activities with objectives and a good deal of self-discipline. Self-discipline, in particular, is not a strength of many of us entrepreneurs. At times, we even wear our lack of it as a badge of honour, mistaking ad hoc behaviour for freedom and lack of discipline for being creative and unfettered.

Read the rest of the article here.

Building brands for Startups

From the latest article in my Start-up Logic series in the Hindu BusinessLine

If I had a dollar for every prospective employee who said he loves what he’s seen and heard at our company but his father/spouse/friends feel more comfortable if he joins ‘Giant Co Ltd’ next door, I’d be a rich man. And every one of those prospects was honest enough to admit that their father/spouse/friends felt far more comfortable with the safety, reputation and BRAND of ‘Giant Co Ltd’.

Brand, the very word seems to connote a variety of images. Advertisements, billboards and neon signs, models and Bollywood stars are what many people associate with the word. If you probe further, you may hear AirTel, Britannia, Disney, Coca-Cola and Pepsi or Sony and Samsung as companies that people think of as brands.People in the trade, be it marketers or financiers, talk of brand equity, brand loyalty and brand names. 

When you talk to entrepreneurs about brands and what it means to them, they, particularly those in the early stages of their business, admit that brand is important and something that they aspire to build one of these days. However, right now they have to run and take care of this cash flow matter or woo that key hire, so they will get back to it when they have more time and when it’s more appropriate!.

Read the rest of the article here.

Capt Kirk's Leadership Style - Is it right for entrepreneurs?

A casual search of the blogosphere, with the words "Capt. Kirk" and leadership spews a long list of largely positive descriptions of Capt. Kirk's leadership style. In fact, a secondary school principal, has actually written a referred article on Captain Kirk, His Leadership Style as a Model for Principals in the National Association of Secondary School Principals (NASSP) Bulletin!

For those of us old enough to have caught William Shatner as Capt. Kirk, admiration is usually the first response (especially if we were lucky enough to miss the priceline.com ads - I had to move out of the country for this). Capt. Kirk cut a dashing figure - a man who surrounded himself with smarter folks (Spock the scientific officer, Bones the Doc and Scotty the engineer), always prepared to lead from the front and always got the girl! I am sure I am not the only 40+ fella who wished he were in Capt Kirk's shoes, when we first encountered him.

Albert J. Bernstein and Sydney Craft Rozen, in their book "Dinosaur Brains - Dealing with All Those Impossible People at Work" speak of cheering Capt. Kirk as he staved off an attack by the Romulans, even as he just recovered from a problem of rapid aging. "What a manager!" was their first feeling. Then they began wondering "Or was he?" They go on to say:

In our culture there is some confusion between management and heroics. The distinction is quite simple: The hero handles everything single-handedly; the manager delegates. If a manager is indispensable, is he or she really managing?

What is true for managers is truer (in spades) for entrepreneurs, who inevitably are in leadership roles which they play all too often from Capt Kirk's heroics' handbook! I am certainly competent to speak, having been an adrenaline junkie till recently (others may argue I still am) - always charging off (in my strapped sandals, we don't have much use for steeds, white or any other color) to solve problems. Luckily having great people around me, who were neither shy nor too polite, cured me off this, I'd like to think. However, as Capt. Kirk himself has shown, having good people ("Dammit Jim, I'm a doctor not a miracle worker!") around is not a sufficient reason for not falling into the "I'm here and will take care of everything" habit.

So stop for a moment and take a look at the ol' mug in the nearest mirror and ask yourself "Am I a leader or merely a hero?  

Mentoring folks - can start-ups afford to not do it?

From the latest article in my Start-up Logic series in the Hindu BusinessLine

"Maybe you can tell your team about your desire to partner with us.”

As soon as these words left my mouth, I realised that I had made a major faux pas. The words were addressed to the visiting CEO of one of our major prospects; one we had been trying to get interested in our products and services for nearly a year. I was young and probably viewed myself as the hotshot marketing guy and the words had rushed out due to my frustration at dealing with the lack of coherence within their company.

Our chairman, who had put his personal credibility on the line to bring this gentleman in, was still reeling from the shock and the look on the face of our CEO made his desire to eviscerate me amply clear. In this instance, except for some ruffled egos, no permanent damage resulted from my inopportune directness. It could have been a lot worse. It is through such avoidable mistakes that many of us learn the nuances and subtleties of doing business. In this particular instance, our chairman — luckily — did not confine himself to dressing me down (in private), but counselled me on what I had done wrong and how it could have been handled better, even while getting my message across.

I wish I could say such specific feedback and mentoring happens all the time in companies, let alone start-ups, but this seems to be the exception rather than the rule.

Read the rest of the article here.

Is a Board of Advisors important for a startup?

From my latest Outlook Business article

A board of directors or advisors can play the same role for a company that a good mentor would play in the life of an individual.

"I am trying to hire a CEO for my manufacturing business. If I give him equity, what should I do for my existing GMs?" One of my early-morning jogging partners shot this at me recently. Mine was a group of men, all in their early- to mid-forties. Many members of the walking (some ambling) group run their own businesses. Many a morning, we end up discussing the challenges someone in the group faces that week.

It surprises me to see that many firms lack a truly functional board of directors or, at the very least, an active board of advisors, though they have become reasonably successful. Each of these firms fulfils the mandatory requirements for the appropriate number of directors and periodic board meetings and minutes—often honoured more in the breach than in the observance. Ironically, this state is probably truest in entrepreneurial firms that would benefit the most in having such a functional board of directors or advisors. Read the rest online.